Cultura e creatività in azienda: L’esperienza del progetto SMATH
hefte Volume #02

Download volume #02

ArTVision+ is a European-wide project led by the Management Faculty of the Ca’ Foscari University. Moving from a desire to lay out the storytelling strategies behind tourism marketing, franzLAB developed an academic yet accessible publication destined to the university’s partner institutions. A fresh and clear language together with a sleek graphic design characterise a volume that informs and provides insights into an otherwise theoretical content. The book is interspersed with practical case studies that explain the how-to covered in a video produced by ArtVision+ as a starting point for a wider discourse. A “more than apples and cows” approach to storytelling translates practically in a volume that speaks of and is shaped around its core body of text.